Compare Campaign Monitor and TapClicks Comparison
Campaign Monitor Campaign Monitor gives you everything you need to run beautifully-designed, professional email marketing campaigns to grow your business. Find out more Try Campaign Monitor	TapClicks A set of automated marketing solutions designed to work in unison, powered by your data. Find out more Try TapClicks
Try Campaign Monitor	Try TapClicks

Campaign Monitor

Powerful email marketing software with drag-and-drop simplicity.

Craft engaging emails that get results.

Assemble an eye-catching, high-impact email in moments with our drag-and-drop—no training required. Choose one of our professionally-designed email templates or input your website URL to automatically import your brand colors and logo. Customize every aspect for a completely branded email campaign that captivates your audience and renders perfectly on any device.

Use smart segments to maximize return on investment.

Increase your email engagement by utilizing the customer data you already have to build hyper-targeted segments, and send highly personalized emails that are tailored to their individual interests. It’s the simplest way to increase conversions now while paving the way for long-term relationships.

Easily create personalized customer journeys.

Use our intuitive visual journey designer to create more timely emails that keep your audience engaged, automatically drive revenue, and reduce the amount of time you spend creating and sending campaigns.

Take charge of your transactional emails.

Trigger automatic emails based on interactions your audience has with your organization, like an online purchase or donation. With Campaign Monitor, you can ensure that your transactional emails are on brand and just as highly optimized as your regular marketing emails.

Analytics - How smart marketers get smarter.

It’s not just a tool; it’s a full analytics suite that gives you an aggregate view into the overall performance of your emails—including geography, acquisition and engagement per campaign. You’ll get actionable insights to help improve your strategy and prove the return on your email investment.

TapClicks

The #1 Automated Marketing Data Platform - A set of automated marketing solutions designed to work in unison, powered by your data.

Data Grouping/Segmentation Divide and group data based on chosen parameters, such as location, so that you can use it more efficiently within marketing and operations. Scale and compare the performance across your parameters to analyze what strategies work.
Normalize Naming Conventions Add meta-data at any level (campaigns, ads, ad sets, etc.) to gain deeper insight. Divide or group data based on the tags. Normalize naming conventions, visualize, compare performance sets and share.
Calculations and Custom Metrics Create custom metrics to show value, KPIs to stakeholders, and more. Easily create these for analysis and visualization within TapAnalytics in just a few clicks.
Goals & Pacing The TapClicks platform allows you to pace campaign budgets or any other metric. With Goals and Pacing, you don’t need to show just the end goal. Track progress at any point in time.
Omni-Channel Reporting All your data on one platform. Measure offline and online marketing campaigns, aggregate data to tell the story of your marketing campaigns. Visualize your data in Report Studio and share it in dashboards and reports.
Simplify Order Entry Create your product catalog with customizable forms that adapt to any sales workflow. Collect details on purchased products applying package guidelines. Hide and show sections based on sales and ad ops roles. Enforce minimums, campaign dates, and apply defaults to prevent costly mistakes.
Visualize Your Leading Indicators and Trends Get back to running your business. With all of your data in a unified dashboard, monitor delivery and get breakdowns of monthly billing by product, task durations by customer, order trending and product adoption. Optimize your business based on data.
Interoperability Integrate with your billing system, collect data from CRMs, and push to external parties for additional processing. Import and export data automatically to save time, reduce costly errors and ensure your invoice activity accurately reflects your orders. Public API and webhook connections available to support specialized integrations.
Self-Service Booking and Payment Processing Provide your clients with an easy to use payment portal to quickly enter campaign requests and provide payment information.
Local Impression Share Insights Benchmark your prospects’ SEM market positioning against the local SEM competitors in their verticals, and identify their unseen weaknesses so you can build winning proposals to close more deals.
Win in Local Market with Users’ Journey Report See competitors’ conversion strategies from keywords, ad copy to landing pages, reveal their PPC landing pages design and offers in their local campaigns to help you develop a winning strategy.
Write Better Ads, Raise Quality Scores, and Retain More Clients Monitor clients’ competitors’ ad copy and their A/B testings to help agencies continually monitor and optimize clients’ SEM campaign performance more effectively.