Our list of the 9 best Customer Journey Mapping – 2024

Visualising the end-to-end customer experience to identify pain points and opportunities for improvement. Essential for effective sales and marketing strategies.

To make it easier, we’ve grouped these into categories with the most popular first.

Although there are some similarities in features between these, depending on your situation, you might find one is more suitable to your needs.

Customer Journey Mapping for Small Business Owners

  1. Kustomer

    With Kustomer, deliver faster, richer experiences to your customers with omnichannel messaging, a unified customer view, and AI-powered automations.
  2. Promoter.io

    Promoter.io is a customer feedback platform that helps businesses measure customer satisfaction, identify promoters and detractors, and take action to improve customer experience. It provides insights to help businesses understand customer sentiment and make data-driven decisions.
  3. LeadsRx

    LeadsRx is a marketing attribution platform that helps businesses understand the ROI of their marketing efforts. It provides insights into customer journeys, tracks conversions, and optimizes campaigns for maximum ROI.

Customer Journey Mapping for Marketing Professionals

  1. VWO

    VWO is the market-leading A/B testing tool that fast-growing companies use for experimentation & conversion rate optimization.
  2. Retently

    Retently is a customer feedback platform that helps businesses collect, analyze, and act on customer feedback. It helps businesses understand customer sentiment, identify trends, and improve customer experience.

Customer Journey Mapping for Product Managers

  1. AB Tasty

    Revolutionize brand and product experiences with AB Tasty: AI-powered experimentation & personalization, feature management and product optimization.
  2. Satismeter

    SatisMeter is a customer feedback tool that helps you keep an eye on customer satisfaction (NPS), monitor your product performance, and help your business grow.
  3. Wootric

    Wootric helps companies measure and improve customer experience. It provides customer feedback surveys, NPS scores, and analytics to help businesses understand customer sentiment and take action to improve customer loyalty.

Other Customer Journey Mapping

  1. NICE Satmetrix

    With NICE Satmetrix holistic VOC solution drive dynamic omnichannel experiences with the most complete and unified platform on the market.
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