Optimizely

Creating digital experiences that transform your company takes data-driven decisions, continued experimentation and constant invention.

Optimizely
Find out more

Who is Optimizely for?

  • Data Analysts
  • Marketers
  • Product Managers
  • Software Engineers
  • UX Designers

What are the benefits of Optimizely?

  • Easy Setup
  • Flexible Platform
  • Real-Time Results

Things to consider

  • Complex Setup
  • Costly Pricing
  • Limited Features
  • Steep Learning Curve
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Optimizely: A Comprehensive A/B Testing Platform


Optimizely is a comprehensive A/B testing platform that helps businesses optimize their websites, apps, and other digital experiences.

It enables users to quickly and easily create experiments, measure the impact of changes, and make data-driven decisions.

Optimizely is used by companies of all sizes, from small businesses to Fortune 500 companies.

Key Benefits and Features


Optimizely offers a range of features to help businesses optimize their digital experiences.

These include:

  • A/B testing: Create experiments to test different versions of a website or app to see which performs better.
  • Multivariate testing: Test multiple variations of a website or app at the same time to identify the best combination of elements.
  • Personalization: Create personalized experiences for different segments of users.
  • Analytics: Track and analyze the performance of experiments to measure the impact of changes.
  • Integrations: Integrate with other tools and services to extend the capabilities of Optimizely.

Who Should Use Optimizely?


Optimizely is ideal for businesses of all sizes that want to optimize their digital experiences.

It is particularly useful for companies that want to quickly and easily create experiments, measure the impact of changes, and make data-driven decisions.

How Does Optimizely Compare to Its Competitors?


Optimizely is one of the most popular A/B testing platforms on the market.

It is easy to use and offers a range of features to help businesses optimize their digital experiences.

It is also competitively priced compared to other A/B testing platforms.

Data Analysts

Features

Help & Support

What is Optimizely?
Optimizely is a leading experimentation platform that empowers you to deliver continuous experimentation and personalization across websites, mobile apps, and connected devices.
What types of experiments can I run with Optimizely?
You can run A/B tests, multivariate tests, feature flags, and personalization experiments with Optimizely.
What platforms does Optimizely support?
Optimizely supports web, mobile web, iOS, and Android platforms.
Does Optimizely offer a free trial?
Yes, Optimizely offers a free trial for all plans.
Does Optimizely offer customer support?
Yes, Optimizely offers customer support for all plans.
Does Optimizely offer integrations with other services?
Yes, Optimizely offers integrations with a variety of services, including Google Analytics, Adobe Analytics, and more.

Comparisons

A/B Testing for Data Analysts

Data Storage and Backup for Data Analysts

Data Visualization for Data Analysts

Website Analytics for Data Analysts

A/B Testing for Marketers

Conversion Optimization for Marketers

Data Storage and Backup for Marketers

A/B Testing for Product Managers

Data Storage and Backup for Product Managers

Data Visualization for Product Managers

Experience Design for Product Managers

Other A/B Testing

Other Conversion Optimization

Other Data Storage and Backup

Other Data Visualization

Other Experience Design

Other Personalization

Other Segmentation

Other Website Analytics

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