Our list of the 23 best Customer Loyalty – 2024

Encouraging customers to return and make repeat purchases through incentives, rewards, and exceptional service.

To make it easier, we’ve grouped these into categories with the most popular first.

Although there are some similarities in features between these, depending on your situation, you might find one is more suitable to your needs.

Customer Loyalty for Small Business Owners

  1. Medallia

    A Net Promoter Score (NPS) represents the Voice of the Customer by measuring customer loyalty to a product or service and if they would recommend it.
  2. Smile.io

    Increase retention and boost customer engagement with an easy to use loyalty program built for small businesses!
  3. Kustomer

    With Kustomer, deliver faster, richer experiences to your customers with omnichannel messaging, a unified customer view, and AI-powered automations.
  4. Kampyle

  5. Qualtrics

    Qualtrics is a powerful survey and research platform that enables users to create, distribute, and analyze surveys.
  6. Confirmit

    Confirmit is a market research and customer experience management software platform.
  7. Promoter.io

    Promoter.io is a customer feedback platform that helps businesses measure customer satisfaction, identify promoters and detractors, and take action to improve customer experience. It provides insights to help businesses understand customer sentiment and make data-driven decisions.
  8. Mobivate


Customer Loyalty for Entrepreneurs

  1. Kissmetrics

    Kissmetrics is a powerful analytics and marketing platform that helps businesses track, analyse, and optimise their customer journey.

Customer Loyalty for Marketing Professionals

  1. VWO

    VWO is the market-leading A/B testing tool that fast-growing companies use for experimentation & conversion rate optimization.
  2. Retently

    Retently is a customer feedback platform that helps businesses collect, analyze, and act on customer feedback. It helps businesses understand customer sentiment, identify trends, and improve customer experience.

Customer Loyalty for Product Managers

  1. Satismeter

    SatisMeter is a customer feedback tool that helps you keep an eye on customer satisfaction (NPS), monitor your product performance, and help your business grow.
  2. Wootric

    Wootric helps companies measure and improve customer experience. It provides customer feedback surveys, NPS scores, and analytics to help businesses understand customer sentiment and take action to improve customer loyalty.

Customer Loyalty for Retailers

  1. LoyaltyPlant

    LoyaltyPlant is a loyalty program solution for businesses that helps them to increase customer loyalty and engagement.
  2. LoyaltyLion

    LoyaltyLion is a comprehensive loyalty program designed to help ecommerce stores increase customer loyalty and engagement.
  3. Antavo

    Antavo is a loyalty program solution for businesses that helps them to create and manage loyalty programs for their customers.

Other Customer Loyalty

  1. NICE Satmetrix

    With NICE Satmetrix holistic VOC solution drive dynamic omnichannel experiences with the most complete and unified platform on the market.
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