Our list of the 131 best Marketing Software and Tools – 2024
Promote your brand and improve customer retention with Email and SMS lifecycle communications management.
To make it easier, we’ve grouped these into categories with the most popular first.
Although there are some similarities in features between these, depending on your situation, you might find one is more suitable to your needs.
- SMS Messaging ServicesManage SMS marketing and transactional broadcasts.SMS Messaging Services
- Social Media ManagementManage your social media calendar and scheduling, and manage responses and comments from multiple platforms at once.Social Media Management
- Copywriting SoftwareAuthoring and proofreading software to help you write better content and find spelling and grammar mistakes.Copywriting Software
- Email MarketingFind email marketing software to create, send, and track emails, and see key metrics such as open rates and click-through rates.Email Marketing
- Streaming Video Service
- Video and Animation software
Marketing Software for Small Business Owners
Monday.com
Highly effective teams choose monday.com to manage their work.
Shopify
Everything you need to start, run and scale your business.
PipeDrive
Pipedrive is the easy-to-use, #1 user-rated CRM tool. Get more qualified leads and grow your business.
Moosend
The fastest path from email marketing to business growth.
Sendinblue
Take your digital marketing to the next level.
Restream
Multistream & reach your audience, wherever they are.
Missinglettr
Missinglettr helps businesses automate their social media marketing. It creates a year's worth of content from one blog post, and schedules it to post on social media for maximum reach.
Upflowy
Upflowy is a drag and drop tool to build and optimize web experiences.
Emma marketing software
Emma’s digital marketing platform drives results with personalization, segmentation and automation.
FreeAgent CRM
#1 User-Rated Alternative to Salesforce
GetResponse
No matter your level of expertise, we have a solution for you. At GetResponse, it's email marketing done right. Start your free account today!LandingFolio
Landingfolio is a platform that helps you create beautiful, high-converting landing pages in minutes. It offers a drag-and-drop editor, customizable templates, and powerful analytics to help you get the most out of your campaigns.LeadLander
LeadLander is a lead generation and tracking platform that helps businesses identify and capture leads from website visitors. It provides detailed analytics and insights to help businesses understand their website visitors and convert them into customers.
Subbly
Subbly is an all-in-one commerce platform allowing you to launch, run, and grow any subscription business model. Start your free 2-week trial today.
Infobip
Drive deeper customer engagement with secure, personalized communications across SMS, RCS, Email, Voice, WhatsApp, and more.
Unbounce
Grow your relevance, leads, and sales with Unbounce. Use Unbounce to easily create and optimize landing pages for your small business and boost conversions with AI insights.Agile CRM
Agile CRM is a customer relationship management (CRM) platform that helps businesses automate sales, marketing, and customer service. It offers features such as contact management, email marketing, automation, analytics, and more. It's designed to help businesses increase efficiency and grow.Ontraport
CRM, sales and marketing software for small and mid-sized businesses.
Shore
The complete digital solution for your business.
Switcher Studio
Switcher allows you to stream directly to the platform of your choice. Switcher's livestreaming software makes it easy to use.GotPrint
GotPrint offers high-quality, affordable business cards with a variety of paper stocks, sizes, and finishes. Design your own or choose from thousands of templates. Get your cards fast with free shipping and no hidden fees.OrderCup
OrderCup is an all-in-one ecommerce platform that helps small businesses manage orders, shipping, payments, and more. It offers features like automated order processing, shipping label printing, and integrated payments. It's easy to use and helps businesses save time and money.Leadfeeder
LeadFeeder is a sales intelligence tool that shows you which companies visit your website and helps you turn anonymous website visitors into sales leads. Get insights on leads and start conversations with prospects.
Crowdfire
Crowdfire helps you discover and schedule content, and manage all your social accounts from one place.
Sellfy
Effortlessly create a beautiful store that stands out and represents your brand in a unique way.Autopilot
Autopilot is a marketing automation platform that helps businesses create automated customer journeys. It enables users to create personalized customer experiences, automate marketing tasks, and measure the success of their campaigns.
Tailor Brands
Everything you need to launch and grow your business. You can design a logo, launch a website, print business cards, form an LLC and much more.
Lead Forensics
Lead Forensics is the industry-leading solution in turning anonymous B2B website visitors into high-quality, actionable opportunities for your business.iContact
Grow your business with iContact's easy-to-use marketing automation tools - create emails, manage contacts, and track results.
Audiense
Identify relevant audiences, discover amazing actionable insights and inform your strategies to grow your business.Marketo Engage
Marketo Engage has powerful marketing automation software that helps marketers master the art and science of digital marketing to engage customers and prospects.Leadpages
Leadpages helps businesses create high-converting landing pages, pop-ups, and opt-in forms to grow their email list, generate leads, and increase sales. It's easy to use and offers powerful features to help you get the most out of your online marketing.
LeadSquared
Complete Marketing Automation and CRM software for businesses. Organize your lead capture, lead management, sales management & analytics in one platform.Mention
Mention is a powerful social media monitoring and analytics tool that helps you track online conversations, measure brand awareness, and analyze customer sentiment. Keep your finger on the pulse of your brand and industry with real-time insights.
Emercury
Discover the email marketing platform marketers use to reach, convert and retain their customers.
Printify
Printify is an online platform that allows users to create and sell custom printed products.UPrinting
Print high-quality custom and premium business cards without a hassle when you order business cards online from UPrinting! Create a business card design or upload an existing one and see how we make business cards simple and quick.ZoomInfo
ZoomInfo is a leading business intelligence platform, providing comprehensive profiles on over 100 million business people and companies. It helps sales and recruiting teams identify, connect, and engage with their target accounts.
Freshmarketer
Send the right message at the right time to convert more leads with Freshmarketer
Customer.io
Customer.io is an automated messaging platform for tech-savvy marketers who want more control and flexibility to craft and send data-driven emails, push notifications, and SMS messages.Google Analytics
Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more.Copyblogger
Content marketing tools and training.LeadsRx
LeadsRx is a marketing attribution platform that helps businesses understand the ROI of their marketing efforts. It provides insights into customer journeys, tracks conversions, and optimizes campaigns for maximum ROI.CPV Lab Pro
Campaign Monitor
Campaign Monitor gives you everything you need to run beautifully-designed, professional email marketing campaigns to grow your business.Pardot
Pardot is a B2B marketing automation platform that helps marketers create more leads, generate more pipeline, and empower sales to close more deals. It provides powerful tools to create, deploy, and manage online marketing campaigns.Launchrock
Launchrock is a platform to create and launch a viral "coming soon" page for your product, service, or business. It helps you capture leads, build an audience, and launch with confidence.LeadMaster
LeadMaster is a cloud-based CRM and lead management software that helps businesses manage leads, contacts, sales, marketing, customer service, and more. It offers features such as automated lead scoring, email marketing, and reporting. It helps businesses increase sales and improve customer relationships.Kartra
Next generation all-in-one platform to run your online business
Moqups
Make wireframes, mockups, diagrams, charts, and prototypes within one creative context.Try MoqupsFind out more
Intercom
Intercom helps over 25,000 global organizations deliver better customer support via personalized conversations and automated support.Overnight Prints
OvernightPrints offers high-quality, affordable business cards. Choose from a variety of paper stocks, sizes, and finishes. Design online or upload your own artwork. Get your cards fast with same-day printing and free shipping.BigCommerce
Learn how BigCommerce powers your business with enterprise ecommerce capabilities—with lower cost and complexity.DiscoverOrg
Accelerate growth with targeted B2B sales lead lists from the most trusted business contact database & sales intelligence solution. Try Free Data Today!
Webflow
Build your site for free and take as long as you need. Just add a site plan for more pages, and a custom domain when you’re ready for the world.
20NINE CRM
An alternative to cumbersome CRM for small businesses. Manage clients, sales, communication & documents from the mobile and computer!Vistaprint
Customize your business card design with VistaPrint and print it online. We offer many business card types such as: square, rounded, ultra-thick, pearly, foiled. Select business card shape and paper stock and stand out among competitors!Crazy Egg
Use Crazy Egg to see what's hot and what's not, and to know what your web visitors are doing with tools, such as heatmaps, recordings, surveys, A/B testing & more.LeadFormix
LeadFormix is a marketing automation platform that helps businesses generate leads, track customer engagement, and measure ROI. It offers features such as lead scoring, email marketing, web analytics, and more.
Sprout Social
Manage all of your social media profiles from a single, intuitive platform.
Juphy
Streamline all your social media conversations and support requests in a single, shared inbox.ActiveCampaign
Visit our website to learn more.ClickFunnels
ClickFunnels gives you everything you need to market, sell, and deliver your products and services online! Without having to hire or rely on a tech team!Lead Liaison
Lead Liaison provides marketing automation and lead management solutions including lead scoring, lead nurturing, lead distribution and lead tracking.Promo.com
SugarCRM
Sugar helps business create customers for life with the world's most intelligent CRM platform. With SugarCRM, you let the platform do the work. Get a demo today!
Later
Later is a social media scheduling tool that helps you plan, organize, and optimize your posts. It allows you to easily schedule posts, analyze performance, and collaborate with team members.Fulfillment by Amazon
Fulfillment by Amazon (FBA) helps businesses reach more customers, increase sales, and reduce shipping costs. Sellers can store their products in Amazon's fulfillment centers, and Amazon will pick, pack, ship, and provide customer service for these products.InsideView
InsideView provides sales intelligence to help companies find and win more customers. It offers data on companies, contacts, industries, and news, as well as tools to build and target lists, track accounts, and engage with prospects.
BEE Content Design
BEE is the best drag & drop editor for designing mobile responsive emails and landing pages.Moo.com
MOO Business Cards are the perfect way to make a great first impression. Choose from hundreds of designs, add your own text and images, and get a professional-looking card in minutes. Get creative and stand out from the crowd!Act-On
Act-On is a comprehensive campaign management platform that helps businesses create, manage, and measure campaigns across multiple channels. It provides tools to automate and optimize campaigns, track performance, and measure ROI.
Moda
Grow your eCommerce business with high-converting email and SMS, backed by data superpowers!
Pastel
Review and comment on websites live. One click to share with clients and teammates.
SmartSuite
Plan, track, and manage any type of work.SharpSpring
SharpSpring is a marketing automation platform that helps businesses increase leads, conversions, and ROI. It offers features like email marketing, lead scoring, and website tracking to help businesses reach their goals.Landing Lion
LandingLion is a powerful, all-in-one platform for creating, optimizing, and managing high-converting landing pages. It helps you quickly build beautiful pages, A/B test, and track performance with ease.
Lead411
Lead411 is the Top B2B Lead Generation Sales Intelligence Data Platform for prospecting, contact enrichment, Bombora intent and list building.Stamped
HubSpot
HubSpot’s free CRM powers your customer support, sales, and marketing with easy-to-use features like live chat, meeting scheduling, and email tracking.BrandBucket
BrandBucket is an online marketplace for buying and selling unique, brandable business names. It offers a wide selection of creative, memorable names that are perfect for startups, products, and services.Nimble
A G2 Crowd Market Leader, Nimble helps you build relationships everywhere you engage -- from your inbox to across the web. Try it free - no credit card required.Infusionsoft
Infusionsoft is a powerful CRM and marketing automation software that helps small businesses increase sales, save time, and get organized. It automates marketing tasks, tracks customer data, and automates sales processes. It's perfect for entrepreneurs who want to grow their business.
Outgrow
Use Outgrow’s simple, no-code tools to acquire qualified leads.
Jukebox Print
Create and Print Your Business Cards Online. We offer the most unique business cards such as silk matte, recycled, brown kraft, foil printing and more.Promoter.io
Promoter.io is a customer feedback platform that helps businesses measure customer satisfaction, identify promoters and detractors, and take action to improve customer experience. It provides insights to help businesses understand customer sentiment and make data-driven decisions.
NiceJob
NiceJob is an online reputation management platform that helps businesses build their online presence and increase customer loyalty.
Marketing Software for Entrepreneurs
Canva
Canva is an online design platform that makes it easy to create stunning visuals for any purpose.Kissmetrics
Kissmetrics is a powerful analytics and marketing platform that helps businesses track, analyse, and optimise their customer journey.
Udemy
Udemy is an online learning and teaching marketplace with over 213,000 courses and 57 million students. Learn programming, marketing, data science and more.OptimizePress
OptimizePress is a powerful website builder that helps you create high-converting sales pages, membership sites, and more. It's easy to use and comes with a range of features to help you get the most out of your website.Apollo.io
Marketing Software for Marketing Professionals
Salesforce
Salesforce is a cloud-based customer relationship management (CRM) platform that helps businesses of all sizes manage their customer relationships.
LeadGenius
Growth Automation is what efficiency-obsessed companies use to shorten sales cycles, reach more leads and close more opportunities faster.Brandfolder
Manage, distribute, and analyze your digital assets in one place with Brandfolder, the world's most powerfully simple brand asset management software.Brand.ai
Brand.ai is a platform that helps companies create, manage, and share their brand assets. It provides tools to create logos, color palettes, typography, and more, and makes it easy to share them with teams and stakeholders.BrandBastion
BrandBastion is a social media monitoring and management platform that helps brands protect their online reputation. It provides automated moderation, AI-powered insights, and real-time analytics to help brands monitor and respond to customer conversations across social media.
VWO
VWO is the market-leading A/B testing tool that fast-growing companies use for experimentation & conversion rate optimization.Kameleoon
Kameleoon is an AI-powered A/B testing platform that helps businesses optimize their websites and apps for better user experience. It provides powerful insights and analytics to help you make data-driven decisions and increase conversions.
Marketing Software for Product Managers
AB Tasty
Revolutionize brand and product experiences with AB Tasty: AI-powered experimentation & personalization, feature management and product optimization.
Marketing Software for Social Media Managers
Yotpo
Yotpo’s eCommerce retention marketing platform drives repeat shopper sales with connected solutions for reviews, SMS, email, loyalty, and subscriptions.
Marketing Software for Digital Marketers
Mailchimp
Mailchimp helps small businesses do big things, with the right tools and guidance every step of the way.
Marketing Software for Marketing Agencies
AdsPower Anti-detect Browser
A powerful tool for multiaccounting, traffic arbitrage, SMM and affiliate marketing.
Brand24
Media monitoring made easy - get instant access to brand mentions across social, news, blogs, videos, forums, podcasts, reviews and more.
Authory
Authory is the first automated platform bringing together all the content you create. Have your articles, videos, podcasts and more in a single place — no matter where you publish them.
Vyond
Vyond’s online video animation software allows your business to easily create professional animated videos for all industries in job roles like marketing, sales, training, and eLearning.Paperflite
The smartest way to create custom microsites for your sales content and track results
Factoreal
Be a Pro at E-commerce Marketing and convert every online interaction into a sale.
Amaze
If you sell online, you need Amaze. Try Amaze for yourself today and see the difference.SocialPilot
Everything you need to hit your social media marketing goals at an AMAZING Price!
WriteForMe
A team of professional writers and editors deliver fresh and compelling content to you on a monthly basis, freeing up you to run your business without the headache and risk of running a content department.
TapClicks
A set of automated marketing solutions designed to work in unison, powered by your data.
Animaker Inc.
A platform for beginners, non-designers & professionals to create Animation and Live-Action videos for every moment of our life
Vendasta
From agency to enterprise, the Vendasta platform is the only end-to-end management software for selling digital solutions to local businesses.
Octane AI
Octane AI is the best way for Shopify brands to combat rising advertising costs and increase revenue through personalization.
Aloware
Contact center software for inside sales teams. Turn more leads into deals with Aloware.
Marketing Software for Managers and Leaders
Linguix
Use Linguix to instantly improve your emails, marketing messages, support content, and more.
Marketing Software for Sales and Marketing Teams
Immerss
See how digital clienteling and live shopping will improve your business on all fronts.
Marketing Software for Retailers
Antavo
Antavo is a loyalty program solution for businesses that helps them to create and manage loyalty programs for their customers.
OrderGroove
Ordergroove's eCommerce subscription management software delivers frictionless consumer experiences for brands through promotions & retention rewards. See how.OrderStorm
OrderStorm is an ecommerce platform that helps businesses create and manage their online stores. It offers features such as product management, order processing, payment processing, shipping, and more. It's easy to use and provides powerful tools to help businesses succeed.Veeqo
All in one ecommerce shipping software. Cut the cost and time it takes to fulfill orders with low shipping rates, automation and hassle-free fulfillment tools.Brightpearl
This guide to Order Management Systems (OMS) highlights the features and benefits of our best-in-breed software offering, and how it can help your business!Orderbot
Order management & orchestration made easy
Other Marketing Software
VipeCloud
CRM, Email Marketing, Social Posting, Texting, Video Email, Integrations, And Much More.